Categorized Print

Needless to say, there are as many ways to create an effective print ad as there are creative thoughts. Getting your message read in today’s multi-media world is just one of the first challenges in creating an effective ad, but ultimately, your message needs to be acted upon.

What is it that you want your prospects and clients to do once they read your ad? This may seem obvious, however, as we all know in the marketing/advertising cycle, there are three stages your prospect must go through in order to achieve the ultimate goal of developing a loyal, repeat customer.

Is the ad to build brand awareness? Is it intended to encourage prospects to try your service? Is it intended to build client loyalty and build purchasing frequency? Once you have determined the goals of the campaign it is much easier to develop copy and graphics to support your claims and achieve the desired action of your prospects. Read More…