The Arts & Heritage brand was developed to showcase the unique and exciting Arts & Heritage venues, services, programs and events offered throughout our City. It was also developed in recognition of the changing definition of culture that in Surrey often means our ethnic heritage. The new logo itself is designed to have a solid presence with two large dominate letters. The scale of these letters represents the importance of Arts & Heritage to a successful and prosperous community.
The brand is intended to showcase the fun, excitement, passion and curiosity found throughout the Arts & Heritage community. Bold colours and playful logo usage highlights this spirit.