District of Houston Re-branding

The District of Houston recognized the need to develop a brand that illustrates and reinforces the District’s commitment to being a healthy, sustainable community where people want to live, work and visit. The retention and attraction of business and skilled workers was also intended. Eco-tourism plays a large role in the communities economy and it is the “Steelhead Capital” and home of the world’s largest fly fishing rod.
With the surrounding natural beauty and welcoming reputation, this strong brand will build community pride and act as a strong first impression to potential tourist visitors.