With this project our recommendation was to use the legacy of the Sources brand in developing the naming strategy for the Foundation, defining the areas that the Foundation supports as part of the graphic standards. The distinction between the two entities warranted a strong marketing strategy. The Foundation should have its own website with a strong fundraising focus and information important to potential donors. Success stories or sponsored projects should be highlighted as well to show the power of the donations already in action and to inspire further donations. This site highlights to potential donors that all funds are for the use of Sources projects and what the criteria of those projects will be.