We have been working with the City of Abbotsford since 2006, and have become an extension of, and resource to, the communications department. We began this process with stakeholder meetings, identifying key factors specific to the recreation and leisure sectors, and identifying key target markets, goals and objectives. We have since been responsible for the design and development of: annual reports, ABC Diversity, leisure guide and programs for Exhibition Park including the Safari Zone etc. We have worked on a wide variety of campaigns from water conservation to re-branding of the municipal airport.
The key to this successful relationship is the respect and trust we have for each other. Each participant brings to the table exactly what they do best and we consistently work as a team.
The grass character was grown from a seed at our studio. “Blade,” as we called him, kicked started various water conservation campaigns for the City of Abbotsford. In fact, he has proved so successful that he evolved into a series of illustrations.